Reducing spam with zero user friction
A main functionality on the campaign site was a sign-up form with integration to the email marketing platform Apsis. As we all know, nothing is more annoying than email spam, so Addition implemented the Google service reCAPTCHA on the site to protect it from spam. Previously, this would resolve in friction for the user, because the user would have to take a Turing test before submitting the form, but with the new reCAPTCHA v.3, which runs an automated scoring of the user behaviour in the background, users were left with zero friction and Coop with zero spam. We call this a win-win situation.