The client

Scandinavian Tobacco Group

Scandinavian Tobacco Group (STG) is a world-leading manufacturer of cigars and pipe tobacco and has a portfolio of more than 200 brands.

In order to present STG’s annual reports 2018 and 2019, Addition developed and implemented two well-performing, animated landing pages, which included tracking setups and dashboards.


Timeliness was a key priority in these projects with hard, fixed deadlines on the dates when the annual reports went public. Addition was dependent on STG to deliver content to a 3rd party design agency, on whom Addition was also dependent in terms of the delivery of the web design; all of this was required to effectively initiate development.


The projects were run partly agile, partly waterfall since the activities were defined, but flexibility was required due to many dependencies. Addition included considerable buffer time in all phases of the projects to minimise the risk of delayed deliveries. With timeliness as a crucial factor, we utilized developers with client know-how and made thorough specifications early in the process to minimise last-minute iterations.


Addition has delivered two HTML5 and CSS3 compliant landing pages with tracking setups on STG’s existing Sitecore solution. The landing pages were developed using the fastest native browser technologies, including native JS, to ensure the quickest possible performance and to support smooth animation behaviour. In both projects we also delivered an online dashboard in DataStudio with a visual presentation of key numbers and figures.

Results (2018 Report)

Success in numbers


Unique visitors the first month from launch


Users downloaded the report the first month after launch (Mar-Apr)


Users downloaded the report the second month after launch (Apr-May)


Digital project manager

Rikke Holten Lützhøft

Do you want to know how we can assist you with a similar project? Please contact Rikke today.